Reasons why discrepancies exist
When the user sees less clicks in the tracker than in Pushground, this can be attributed to different reasons. You dismiss certain clicks for several reasons, each of which is designed to ensure the quality and accuracy of your click data:
Latency & Servers delays: Discrepancies can arise due to server locations that can affect the connection time, the longer it takes the most probabilities of click loss can occur. Slow server responses or network issues (mobile / wifi) during ad delivery may result in a small percentage (about 5%) of ad impressions being lost.
Banned Flags domains: Some websites flagged by Google as potentially fraudulent or suspicious require users to accept a warning before accessing them. This can slow down the loading of ads. If your ad appears on such a page, and there's a delay in loading, you stop counting the click to maintain data accuracy.
Ad blockers: If a user has an ad blocker enabled, it prevents your ad from being displayed. As a result, the impression and click isn't registered because the ad couldn't be seen by the user.
Bot traffic: Bot traffic can lead to inflated click counts, reduced conversion rates, and wasted ad spend as advertisers are charged for interactions that do not result from genuine user interest. Detecting and mitigating bot traffic is crucial to maintaining the integrity of advertising campaigns.
User Behavior: Users may close a landing page before it fully loads, leading to clicks not being counted if the tracking code doesn't have a chance to execute.
Reasons why Pushground discard clicks
We take steps to block and not sell those clicks that do not meet our criteria. This is a responsible practice. By blocking and not selling those clicks to you, we are protecting the effectiveness of the campaigns and good results. Our criteria are:
Time to Live: Clicks are discarded if the time between the delivery of the impression (ad display) and the click exceeds 24 hours. This helps focus on recent interactions, as older clicks may not accurately reflect user intent.
Repeated ID: When a user clicks, a unique click ID is generated. If we detect duplicate click IDs, the second click is discarded, because to us, it's suspected of being fraudulent. This helps prevent click fraud and ensures that only genuine interactions are counted.
Country mismatch: It refers to a discrepancy between the country of origin of the ad traffic request (request) and the country associated with the click we have already purchased.
Dangerous Carrier: It happens when the IP address is detected as belonging to a data center rather than a user device.
In essence, these click dismissal mechanisms are in place to filter out irrelevant, duplicate, or potentially fraudulent clicks, ensuring that the data you analyse and report is more accurate and reflective of genuine user interactions with your ads, and not less important, you don’t pay for these actions.
We recommend you to continuously monitor and audit your click data for anomalies. Immediately communicate to your account manager, so we can investigate any significant discrepancies to identify their causes and take corrective actions on time.