What are the differences between opportunities, impressions and clicks?
"Opportunities," "impressions," and "clicks" are terms commonly used in the context of online advertising and marketing. They are metrics that help measure the performance and effectiveness of digital advertising campaigns. Here's what each term means:
Opportunities: An opportunity refers to the total number of times an ad is eligible to be shown to a user. For example, if your ad has the potential to be displayed to 10,000 users based on the specified targeting parameters, then you have 10,000 opportunities.
Impressions: An impression occurs when an ad is actually displayed to a user. Each time an ad is displayed to a user, it counts as one impression. If your ad have 10,000 opportunities maybe, you can generate 1,000 impressions and the Win Rate would be 10%.
Clicks: A click happens when a user interacts with an ad by clicking on it. For instance, if your ad receives 100 clicks from 1,000 impressions, your CTR would be 10%.
What are the differences between Win Rate and CTR?
Win Rate: opportunities/impressions*100
CTR: impressions/clicks*100
What are the differences between Top Bid, Minimum Bid and Recommended Bid?
Top Bid: The highest bid an advertiser has set to pay for a prime ad placement. (updated every day)
Minimum Bid: The lowest bid required for an ad to be considered eligible for display.
Recommended Bid: The bid amount suggested by the advertising platform to achieve good results based on various factors.
📝 Note: can be normal the top bid of the day can be lower than recommended, since top bid is taking every day from all the active campaigns we have for the target.