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Antivirus Campaigns: Specific Restrictions for Pushground+
Antivirus Campaigns: Specific Restrictions for Pushground+

Restrictions for Pushground+ campaigns in antivirus campaigns

M
Written by Maria Tsibranska
Updated over a week ago

Antivirus Campaigns:

This article is about restrictions for antivirus campaigns. To see the restrictions for Pushground + others verticals click here.

IMPORTANT: Campaigns with Pushground+ have to allow us to see the landing page.

1- Prohibited Creativities: Brand logos

  • It is not accepted to use any official brand logo or brand reference included.

  • Prohibited from putting images that are easy to guess which is the brand, even changing the colors.

  • All the Prohibited Words cannot be used in creativities. (Information about the words which are not allowed are shared in the point 3-)

  • It is prohibited to create the campaigns where there is a statement that promoted offers are provided on behalf of the brand.

  • Alerts in the form of a number or warning cannot be used. We cannot allude that he has 3 viruses or 1 message.

  • You cannot simulate buttons in creatives.

  • ⚠️ Please use other icons as we explain in the image down below⚠️

* This is an example with some brands, although any logo can be used even if it doesn't appear in the image.

2- Prohibited Content

  • Text imitating system or site warnings.

  • Fraudulent technical support messages.

  • Phishing messages about payments to install or download.

3- Prohibited Words: Don't affirm to get attention

  • It is acceptable✅ to suggest the recommendation to clean the computer, proceed to payment page, check the computer, but not to claim or affirm🚫 that they have viruses or another prohibited word.

  • They cannot be used as a title or in creatives.

  • Prohibited words:

Hacked

SIM

Support

Threat

Phish

Account

Reported

Locked

Error

Malware

Leaked

Google

Infected

Spam

Safari

Examples: 
You have been hacked, you are getting hacked🚫
You might need to check your computer✅

✅Other examples you can use:
Do you want to know if your PC is working slow?
Antivirus and Internet security.
Scan your computer now.

4. Quality Images.

  • Images must not be of poor quality or contain misleading images and empty pages.


📝😊 If you have any questions please write your account manager or send a message on intercom. To see all guidelines of all Pushground+ verticals click here.

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