Antivirus Campaigns:
This article is about restrictions for antivirus campaigns. To see the restrictions for Pushground + others verticals click here.
IMPORTANT: Campaigns with Pushground+ have to allow us to see the landing page.
1- Prohibited Creativities: Brand logos
It is not accepted to use any official brand logo or brand reference included.
Prohibited from putting images that are easy to guess which is the brand, even changing the colors.
All the Prohibited Words cannot be used in creativities. (Information about the words which are not allowed are shared in the point 3-)
It is prohibited to create the campaigns where there is a statement that promoted offers are provided on behalf of the brand.
Alerts in the form of a number or warning cannot be used. We cannot allude that he has 3 viruses or 1 message.
You cannot simulate buttons in creatives.
⚠️ Please use other icons as we explain in the image down below⚠️
* This is an example with some brands, although any logo can be used even if it doesn't appear in the image.
2- Prohibited Content
Text imitating system or site warnings.
Fraudulent technical support messages.
Phishing messages about payments to install or download.
3- Prohibited Words: Don't affirm to get attention
It is acceptable✅ to suggest the recommendation to clean the computer, proceed to payment page, check the computer, but not to claim or affirm🚫 that they have viruses or another prohibited word.
They cannot be used as a title or in creatives.
Prohibited words:
Hacked | SIM | Support | Threat | Phish |
Account | Reported | Locked | Error | Malware |
Leaked | Infected | Spam | Safari |
Examples:
You have been hacked, you are getting hacked🚫
You might need to check your computer✅
✅Other examples you can use:
Do you want to know if your PC is working slow?
Antivirus and Internet security.
Scan your computer now.
4. Quality Images.
Images must not be of poor quality or contain misleading images and empty pages.
📝😊 If you have any questions please write your account manager or send a message on intercom. To see all guidelines of all Pushground+ verticals click here.