Pop Ads are finally here!
You've been asking for it, and we have listened!
From now on, you can start running your Pop-Up campaigns in Pushground. In this guide, you'll find everything you need to know to get started.
What are Pop Ads?
Pop ads are a form of online advertising that opens a new browser window or tab with an advertisement. They appear when a user visits a website or clicks on a link, and the ad stays on top of the current web page until the user interacts with it or closes it.
High visibility: Difficult to ignore since they appear in front of the user's current browsing window.
Low bid price: Very cost-effective compared to other forms of online advertising, making them accessible.
Direct response: Designed to prompt immediate action from users, such as signing up for a newsletter, downloading an app, or making a purchase.
Enduring message: Stays on top of the current web page until the user interacts with it or closes it.
They come with all targeting options and are available for all devices!
What you need to know
Worldwide GEOS available, for additional information contact your account manager.
What's the pricing model?
The pricing model for this new format it's CPC.
What's the minimum CPC?
The minimum CPC is $0,0001. In any case, the recommended bid will always appear below the bid selection, and it's different for each GEO.
Why do I see no deliveries?
Deliveries are non-existing in Pop Ads, so don't worry if you are not seeing anything. Only bids and clicks are displayed.
Why is my CTR 0%?
Because CTR is clicks/deliveries, and there are no deliveries, the system understands that CTR is 0. Unlike other formats, CTR does not apply in Pops.
What works
You can run all verticals on Pop Ads, however, the ones that proved to fit especially well with them are utilities, betting, gambling, ecommerce, sweepstakes, dating, adult, mobile subscription and crypto.
How to run Pop Ads
In order to run Pop Ads, you must select the format in "campaign creation".
The campaign setup is easy to implement and all targeting options are available, including the advanced targeting ones.
Get in touch with your account manager for more details!