Rule-based optimization allows you to make dynamic campaigns that adjust and optimize according to the rules you set. This allows you to spend less time optimizing while still ensuring the same performance and profits. 

You can create and edit your custom rules from the Create Page. The rules are broken down into flexible IF-THEN statements. For some rules to get you started, check out our Winning Rules.

Be careful, Automatic rules can help a lot if they are set up properly but can easily harm your campaigns too if they are not. It is very easy to accidentally pause all your feeds so if it is your first time, we recommend starting with a duplicate test campaign.

IF a supply has more than $10 spent &  the CTR is lower than %1  Within 24h  THEN  pause supply Every 4h.

Our algorithm will then look, every four hours,  at all the sources matching both of the if conditions (supply has more than $10 spent and a CTR lower than 10%) within the last 24 hours,  then it would go and pause of all of the feed matchings that criteria. 

Head to the Create Page

Find the Automatic Rules  section and click the new rule button.

1. Select a rule item
(This is what the rule will be applied to.)

2. Select 1st conditional statement with defined its value
(This determines whether the action can be implemented.)

**You must be sending conversions to use ROI, Conversions, or conversion rate**

**CPA is only calculated after the first conversions so you can't use it to change non-converting feeds*

3. Set a logical condition for the formula and set a value

4. Select 2nd conditional statement with defined its value
(Both conditions must be met before the action can be executed.)

5. Set a logical condition for the formula and set a value

6. Add Another condition
(You can create more precise rules by adding more conditions. You can add as many as you need.)

7. Set the timeframe - Within
(This is how far back the computer will look.)

8.Define the following action after the conditions have been met
(All but Pause require you to set a cap [up to 50%] which can be used to limit the amount of change to your campaigns.)

(If you decrease your bid don't use negative numbers for your values.)

9. Set the frequency of checks - Every
(This is how often our computers check for these conditions.)

10. Rule Stats
(This will tell you how many times a rule has checked and from those applied.  You can also enable and disable the rule.)

11. Save as template
(Name and save your rules to easily use them on your other campaigns.)

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