Let’s talk about that hot new ad format, in-page push! What makes it different from regular push and what you need to know to run a successful campaign.

What is in-page push and how its different from normal push

  • For those of you who don’t know in-page push is basically a fancy banner ad that has the look and feel of a push notification.
  • Unlike push notifications, in-page push ads are displayed directly on the publisher’s website like a banner ad.
  • No subscription needed for in-page push and it will be unaffected by the recent chrome 80 update.

How the appear

The format of in-page push plays a very important role in their success.  The size and shape of their close button has a big effect on performance.  Smaller and harder to click close buttons endup having more misclicks and drive down performance which is why we filter our supplies to ensure they are properly formatted.

What you should know about in-page push

  • iOS and safari targeting available!! Allowing for wider audiences including the elusive iPhone users. 
  • smaller delay in between deliveries and clicks than normal push which allows for more precise budgeting.
  • User freshness is not relevant because they are only shown while a user is browsing a certain website.
  • The volumes for in-page are still growing and it will be while before their numbers are anything like those of normal push.
  • We still recommend starting with normal push but you can use in-page push to scale existing campaigns to wider audiences or to iOS-specific offers.

Placement Matters!

  • Because in-page push is shown directly on a specific page, it’s directly connected to the content of that page and the relevancy of it will have a big impact on the results.
  • For example, a finance offer would do much better on a money blog then on a online gaming site.
  • Because of this whitelist and blacklist should be separated by vertical. Feel free to ask your account manager for extra help or for premade lists.

Top in-page push verticals compared to normal push

  • Sweepstakes - 243% higher avg CTR with 37% lower avg CPC.
  • Dating Adult - 86% higher avg CTR with 10% lower avg CPC.
  • Dating Mainstream - 201% higher avg CTR & 71% higher avg CPC.
  • Finance - 166% higher avg CTR with 1% lower avg CPC.
  • Mobile Subscriptions - 339.6% higher avg CTR with 5% higher avg CPC.
  • Casino & Gambling - 75% higher avg CTR with 43% higher avg CPC.

Top In-page push geos compared to normal push

  • US - 113% higher avg CTR with 22% lower avg CPC.
  • DE - 28% higher avg CTR with 7% higher avg CPC.
  • FR - 105% higher avg CTR with 1% lower avg CPC.
  • US - 113% higher avg CTR with 22% lower avg CPC.
  • GB - 124% higher avg CTR with 10% lower avg CPC.
  • CA - 62% higher avg CTR with 23% higher avg CPC.
  • RU - 140% higher avg CTR with 54% higher avg CPC.

How to start you campaign

Just select In-Page Push one the create campaigns page and finish creating your campaign as you would do for a normal push campaign.

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