We know that creating your first campaign can be intimidating especially if you are on a limited budget. 

1. Start by reaching out to one of our friendly Account Managers.

Don't worry, they won't bite. Our account managers have years of experience and know-how to help start any campaign. Their sole purpose is to help you make money! So don't be afraid to ask and the best part is that it is 100% Free to all of our clients!

Start a conversation by simply clicking the blue icon at the bottom right corner of the screen.

2. Basic info and set up tracking URL

After giving the campaign the appropriate name, add your tracking URL, the URL you want people to go to after clicking on your push ad. Ad labels to help you easily find and group your campaigns on the campaigns and campaign stats pages. 

 

3. Notification setup

Creating your creatives is one of the most important steps in a successful campaign. You should make at least 2 or 3 different variations of your notification in each campaign. This allows you to attract different types of users and perform A/B testing which will help you optimize ad and increase your CTR. To ensure there are no problems with how your image appears in your ad, be sure to see the specifications.

Tip: Change your creatives every 5 days for the best performance.

4. Targeting

Pushground is proud to have one of the most advanced targeting systems on the market. Use targeting to find the best niche for your ads. It can be hard to know how to target on your first campaign so let's go through this one by one.

-Country: We recommend for most beginners to start with tier 3 countries because the traffic there is often a lot cheaper and it allows for a more forgiving learning curve. 

-Network Type: Normally, Wifi is better for targeting Desktop and tablet and Mobile is better for smartphones. Be sure to also check what type of traffic your offer is open to. Some offers are not open to wifi, or will simply not work.

-Carrier: Only is for the Mobile Network type and for your first campaign its best to target all and then optimize later once you start seeing trends in your results.

-Device: We recommend that your focus on either smartphones or desktop and tablets. Note that the average CPC is normally cheaper for smartphones and more expensive for computers and tablets.

-OS (Operating System): We offer Android, Desktop, Mac OS and Windows Phone.

5. Advanced targeting

Advanced Targeting helps you optimize later on. After your first campaign, look for trends in each of these categories and which areas generate more revenue. Then come back to advance targeting to target the more effective categories.

5. Whitelists and blacklists

Whitelists allow you to target only the supplies you list through supply id and supply source id. Blacklists lets you exclude specific supplies in the same manner. Similarly to advanced targeting, it best to run your campaign and then go back and optimize based on your results.

6. Audience 

User freshness is measured by how long the user has been a subscriber to push notifications. In general, fresher users are normally more expensive but have seen fewer push ads and are more likely to click on one. It is suggested to add this parameter in your postback and to optimize it by performance. We list the groups in the postback as 1,2,3,0 respectively (where 1 is 0-7 days and 0 is unknown).

7. Bid and Budget 

We provide an updated list of the average CPC for each Geo. We recommend that you start there and then experiment by up bidding and down bidding until you get a win rate of 40-50%. Next set your daily budget. We recommend that you ask your account manager especially if this is your first campaign with Pushground.

8. Run campaign

Set to campaign status to active then hit save to launch your campaign. Set to paused to save your work without starting the campaign. Your campaign will be either approved or not based on the Creative restrictions. If everything checks out, Your ads will start being sent out 1-2 minutes after your hit save.

It is that simple! We recommend that you spend fast but optimize faster. Checkout How to optimize your campaign to learn the ins and outs of campaign optimization. Good luck!


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