We have created this list of tips and best practices that will help anyone from the novice beginner to the experienced veteran.

  • Spend fast, optimize faster
  • Make the most of our helpful account managers. Their sole job is to help you make money.
  • ¬†Differentiate your campaigns based on device (desktop, mobile, tablet). Bids, CTR and performance can be different.
  • Using prelanders can make a huge difference in your results. ¬†When possible use them.
  • You don't always have to translate into the local language. Try using English as well in areas like the Middle East, North Africa and some European countries.
  • Use 3-5 creatives per campaign. It allows you to perform A/B testing and your campaigns will live longer.
  • Blacklist before you whitelist to avoid over restricting your traffic
  • Some carriers outperform others. Separate your campaigns based on carriers then cut out the underperforming carriers.
  • Test multiple offers in a chosen vertical.
  • Test multiple landing pages with different angles and strategies.
  • Make sure you are bidding enough to win at least 40% of the traffic.
  • Focus mainly on the icon and the headline. Different variations of them can have noticeably different results
  • Make sure your ads are consistent (colors, styles, and information) and that your ads match your landing page and prelander and offer.
  • Try out different verticals (top verticals: crypto, dating, gambling, sweepstakes, nutra...).
  • Make your ads believable, ask yourself if it is something you would click on.
  • Ensure your images and landers load quickly (Use https://gtmetrix.com/, https://tools.pingdom.com/ or https://developers.google.com/speed/pagespeed/insights/ to check your landers performance).
  • If you are struggling to produce winning ads, spy tools can be a good source of inspiration.
  • Using emojis in the title can increase your CTR
  • Localize your ads, prelanders, and landing pages with correct translations and names from the area (sometimes this means translating to the specific dialect of an area
  • Get real human translations, Fiverr.com and onehourtranslation.com are good and cheap ways to find translations.
  • Watch the bid as it changes quickly and within an hour you could be excessively overbidding or underbidding.
  • Try and scale winning campaigns across different GEOs.
  • Don't be afraid to spend money. It takes money to make money in this industry
  • Avoid using shared hosting for your landers.
  • Keep your head up through the highs and low. Push is a very volatile industry and everyone has their ups and downs
  • Always double check that your image is inline with our Image specifications.
  • Don't be afraid to increase your spend with Tier 1 Geos and High payout offers.

Did this answer your question?