We have created this list of tips and best practices that will help anyone from the novice beginner to the experienced veteran.
Spend fast, optimize faster
Make the most of our helpful account managers. Their sole job is to help you make money.
Differentiate your campaigns based on device (desktop, mobile, tablet). Bids, CTR and performance can be different.
Using prelanders can make a huge difference in your results. When possible use them.
You don't always have to translate into the local language. Try using English as well in areas like the Middle East, North Africa and some European countries.
Use 3-5 creatives per campaign. It allows you to perform A/B testing and your campaigns will live longer.
Blacklist before you whitelist to avoid over restricting your traffic
Some carriers outperform others. Separate your campaigns based on carriers then cut out the underperforming carriers.
Test multiple offers in a chosen vertical.
Test multiple landing pages with different angles and strategies.
Make sure you are bidding enough to win at least 40% of the traffic.
Focus mainly on the icon and the headline. Different variations of them can have noticeably different results
Make sure your ads are consistent (colors, styles, and information) and that your ads match your landing page and prelander and offer.
Try out different verticals (top verticals: crypto, dating, gambling, sweepstakes, nutra...).
Make your ads believable, ask yourself if it is something you would click on.
Ensure your images and landers load quickly (Use https://gtmetrix.com/, https://tools.pingdom.com/ or https://developers.google.com/speed/pagespeed/insights/ to check your landers performance).
If you are struggling to produce winning ads, spy tools can be a good source of inspiration.
Using emojis in the title can increase your CTR
Localize your ads, prelanders, and landing pages with correct translations and names from the area (sometimes this means translating to the specific dialect of an area
Watch the bid as it changes quickly and within an hour you could be excessively overbidding or underbidding.
Try and scale winning campaigns across different GEOs.
Don't be afraid to spend money. It takes money to make money in this industry
Avoid using shared hosting for your landers.
Keep your head up through the highs and low. Push is a very volatile industry and everyone has their ups and downs
Always double check that your image is inline with our Image specifications.
Don't be afraid to increase your spend with Tier 1 Geos and High payout offers.